Paste into your website header in your website settings!.
Scroll down to step number 2 and copy the Facebook Pixel Code. #Dfacebook pixel check install#
In the pop-up window, click “Manually Install the Code Yourself”. Click on “Pixels” under the Measure and Report section. Click on the Menu (Hamburger icon) in the top left corner. Go to or if you have a business manager account. There’s the manual way to install the code: The answer: If you could ever see yourself creating a Facebook or Instagram ad, then yes! You should be using your Facebook Pixel! The sooner you put the Facebook Pixel onto your site, the sooner you can collect data about the people onto your site – so when you do create an ad, you’ll have all that data to make your ad work SO much better (more on this later)! HOW DO I SET UP THE FACEBOOK PIXEL? I know your next question is, “But, do I NEED to be using it?”, or “What if I don’t run any Facebook or Instagram Ads”? 
It is essentially something you copy and paste to your site that gives you invaluable data to help you create the best (and most profitable) Facebook AND Instagram ads possible.Īlthough it is named the Facebook Pixel, most if not all of it’s features work for advertising on Instagram as well! DO I NEED TO HAVE THE FACEBOOK PIXEL ON MY WEBSITE? Facebook defines it as “A piece of code for your website that lets you measure, optimize and build audiences for your ad campaigns.” And it works for both Facebook AND Instagram ad campaigns!
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